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SWMX Online Radio Ad Marketplace Places 150,000 Spots

Authored by Mark Hefflinger on August 7, 2006 - 12:52pm.
Irvington, N.Y. - SWMX, a provider of an online marketplace for the sale and distribution of ad media time, announced on Monday that its SWMX Radio platform has placed over 150,000 radio commercials on U.S. stations since its launch 18 months ago. The service lets advertisers purchase ad time on radio stations, deliver digital spots to stations online and track the performance of their ads. New York-based SWMX also recently launched SWMX Television, an online marketplace for local cable TV advertising, and plans to launch a service for the local broadcast TV market in the fourth quarter of 2006.

http://biz.yahoo.com/bw/060807/20060807005613.html?.v=1
http://www.swmx.com
tags: Marketing | Advertising | Radio | Audio Ads | SWMX |



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