L.A. Times: IMedia Adding Multimedia CD-ROMs to Sunday Newspapers
Los Angeles - The Los Angeles Times on Tuesday reported on IMedia, a Santa Monica, Calif.-based firm that has partnered with a number of major newspapers to distribute CD-ROM discs filled with movie trailers, music, video games, celebrity interviews and other content inside Sunday editions. So far, the Dallas Morning News and the New York Daily News have signed on to distribute the discs, which IMedia CEO David MacEachern told the Times could eventually yield additional ad revenue of $2 per disc. The company said that as many as 700 video and banner ads could be sold on each edition of the CD.
http://www.latimes.com/business/la-fi-imedia8aug08,1,4521938.story
http://www.imedia-intl.com
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