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Actors' Unions Extend Commercials Pact; Will Study New Media Compensation

Authored by Mark Hefflinger on August 9, 2006 - 1:11pm.
Los Angeles - The Hollywood actors' unions announced that they have agreed on a two-year extension of contracts that determine how they are paid for commercials, including those appearing on the Internet and other digital media. The Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA) and the advertising industry's ANA/AAAA Joint Policy Committee on Broadcast Talent Union Relations (JPC) announced their agreement on Friday, which must still be approved by members of all parties. The groups also agreed to conduct a joint study to examine alternative methods to compensate performers for commercials airing on new forms of media, with results to be considered in the next collective bargaining process. "Because of the tremendous growth of the Internet and digital technology, the unions have agreed to a two-year extension to conduct a comprehensive joint study that will allow us to determine whether existing pay structures should remain the same or be modified," said SAG chief negotiator John McGuire.

http://tinyurl.com/pmhhc (SAG announcement)
tags: Video | Marketing | Advertising | Law | TV | Career | Unions | Compensation | Actors | Commercials |



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