Efficient Frontier to Provide Search Engine Marketing for Fox Interactive Media
Mountain View, Calif. - Efficient Frontier, a provider of search engine marketing services, announced on Wednesday that it has been hired to manage Fox Interactive Media's paid search across its MySpace, FoxSports, IGN, RottenTomatoes and other Web properties. Fox Interactive Media recently signed with Google to provide keyword advertising services. Mountain View, Calif.-based Efficient Frontier said it manages more than 15 million keywords on behalf of 70 of the top 500 search advertisers.
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