Former Virgin Digital Execs Launch Wilshire Media Group

Authored by Mark Hefflinger on August 11, 2006 - 12:40pm.
Los Angeles - A pair of former Virgin Digital executives on Friday announced the launch of Wilshire Media Group, a company that will offer media firms consulting and software development services. Former Virgin Digital president Zack Zalon and chief technology officer Brendon Cassidy said that Virgin Entertainment Worldwide will be the new company's first client. Los Angeles-based Wilshire Media Group will aid in development and execution of technical business strategies, digital content creation, software application development, digital rights management (DRM), commerce and micro-payment systems, media database management, and consumer marketing for these applications. The company said it will also develop entirely new products and businesses, both independently and in partnership with other companies. "We built a unique skill-set leading Virgin's digital efforts, designing and building end-to-end technology solutions for media commerce and entertainment. We are now able to leverage that expertise to provide media companies the solutions necessary to stay on top of the ever-changing digital landscape," said Cassidy.

http://biz.yahoo.com/prnews/060811/laf016.html?.v=66
http://www.wilshiremediagroup.net

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