"Snakes on a Plane" Fans Create, Sell Official Merchandise Designs Online

Authored by Mark Hefflinger on August 14, 2006 - 2:30pm.

Foster City, Calif. - New Line Cinema announced on Monday that it partnered with on-demand e-commerce service CafePress.com to allow fans to design their own merchandise for its upcoming film, "Snakes on a Plane." The agreement enables users to become official licensees of movie merchandise, and share in revenue when their original items sell on CafePress.com. "The CafePress community of designers react quickly to trends; we noticed Snakes on a Plane inspired merchandise designs at about the same time the film began to build buzz," said CafePress co-founder and vice president of business development Maheesh Jain. "Partnering with New Line harnesses the creativity of fans and creates a revolutionary new licensing opportunity. We hope this opens opportunities with other, future films."

http://biz.yahoo.com/prnews/060814/sfm072.html?.v=63
http://www.snakesonaplane.com
http://www.cafepress.com