Online Game Publisher WildTangent Gets Strategic Investment from WPP

Authored by Mark Hefflinger on August 15, 2006 - 12:28pm.

Redmond, Wash. - Online game publisher WildTangent announced on Tuesday that it has received an undisclosed strategic investment from WPP, which owns a number of large advertising and public relations agencies. New York-based WPP said that its investment will enhance its clients' ability to utilize WildTangent's video game advertising network, which includes the company's own titles in addition to games from Nickelodeon and Walt Disney Internet Group. Redmond, Wash.-based WildTangent bundles its game titles with over 85% of all new PCs sold annually in North America. "Our clients are increasingly looking for ways to reach their customers online, particularly the harder to reach young adult demographic, and in-game advertising is of growing interest," said Mark Read, director of strategy and CEO of WPP.com. "WildTangent's strong track record in game distribution and advertising makes them an attractive partner for us and for our clients."

http://biz.yahoo.com/prnews/060815/nytu076.html?.v=57
http://www.wpp.com
http://www.wildtangent.com

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Comments

Need A publisher For AN Online FPS Game

Submitted by Leslee Diamonds (not verified) on November 26, 2006 - 12:37am.

I have a very well built fps game which is fully ready and i am looking for a game publisher ,who will be ready to take the game for online publishing. We would be very greatful to you if you would help us to get a publisher.And I am ready to give even 10% of the price which the publisher gives. The game details are at the site : 3dxflag.com/gcw.html

FPS game publisher here

Submitted by tom bell (not verified) on January 14, 2007 - 4:49am.

hi leslee diamonds i am tom bell and live in california well i downloaded the demo of the game and am slightly interested in it.the price say i would be willing to pay will be around 10,000$. ya almost forgot there was 1 guy in india,kerela,kollam, named Anurag he used to tell me not to purchase anything from leslee diamonds. well so i geuss i aint gonna buy u r game. CHINAKADA MARKET, KOLLAM JUNCTION..sweeeeet dreams