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AOL Gets $20 Million in Sponsorships for Gold Rush Net Reality Series

Authored by Mark Hefflinger on August 16, 2006 - 5:59pm.
AOL Gold RushLos Angeles - AOL announced on Wednesday that it has signed five exclusive sponsors for its "Gold Rush" interactive online reality series joint project with Mark Burnett Productions ("Survivor," "The Apprentice"). The series, in which over $2 million in gold will be buried across the nation and clues to its location revealed online and on CBS, will be sponsored by Best Buy, Chevrolet, Coca-Cola Zero, T-Mobile and Washington Mutual. Mediaweek reported that sources familiar with the negotiations said the sponsorships are worth close to $20 million. AOL Media Networks executive vice president of sales and partnership alliances, Kathy Kayse, said that sponsors actually helped shape the show's format and product placement opportunities. "We were able to work with them on ad programs while the i's were dotted and the t's were crossed," Kayse told Mediaweek. AOL Gold Rush is slated to launch on Sept. 13.

http://tinyurl.com/kf2ge (Mediaweek)
http://goldrush.aol.com
tags: Games | Internet | Marketing | Sponsorships | AOL | Portals | Reality Shows | Gold Rush |



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