Home › content

Report: Half of Users Watch Videos Online; Only 1 in 5 Full Movies/TV Shows

Authored by Mark Hefflinger on September 5, 2006 - 5:34pm.
New York - More than half of Internet users (54%) are watching video online, but only one in five has watched or downloaded a full-length movie or TV show, according to a new AP-AOL Video survey. Nearly three-quarters (71%) of online video users said they'd prefer to watch an ad before a video in order to watch the video for free, while 23% say they'd rather pay for ad-free videos. News clips were the most frequently viewed online videos (72%), followed by TV/movie clips (59%), music videos (48%), sports highlights (44%) and amateur videos (43%). "There's no question that online video usage is growing faster than most predicted, particularly as more diverse, appealing and high quality branded video content is being made available on the Web," said AOL executive vice president Kevin Conroy. "As more and more Web users adopt broadband, demand for online video of all types, including news, music videos and concerts, TV and movies, sports highlights, and user generated video mash-ups will continue to grow at a very fast pace." The survey also found that one in ten said they now watch less television as a result of online video.

http://tinyurl.com/lclqb
http://business.bostonherald.com/technologyNews/view.bg?articleid=156020
tags: Internet | Video | Marketing | Advertising | TV | Broadband | Reports | Movies | AOL | AP |



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.