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TiVo Subscribers Get Exclusive Sneak Preview of New CBS Series

Authored by Mark Hefflinger on September 5, 2006 - 5:33pm.
Alviso, Calif. - TiVo announced on Tuesday that it has partnered with CBS Television to offer the first-ever exclusive debut of a new TV series on its digital video recorder service. Under the deal, TiVo's 4.4 million subscribers will be the first to see the new CBS comedy "The Class" as early as a week before its on-air premiere. In addition to the exclusive series debut, TiVo subscribers will also be able to view sneak preview clips of three new CBS shows: "Jericho," "Smith" and "Shark." The partnership between TiVo and CBS was developed in conjunction with Initiative Media, as part of TiVo's relationship with advertising giant Interpublic Media.

http://biz.yahoo.com/prnews/060905/sftu045.html?.v=67
http://www.cbs.com
http://www.tivo.com
tags: Video | Marketing | Subscriptions | TV | CE | TiVo | DVR | Promotions | CBS | Sneakpeaks |



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