Warner Bros. TV Group Launches Digital Studio for Short-Form Content

Authored by Mark Hefflinger on September 5, 2006 - 5:26pm.

Burbank, Calif. - Warner Bros. Television Group announced on Tuesday that it has formed a new digital production venture, which will create original live-action and animated short-form programming for broadband and wireless platforms. Studio 2.0 will be headed by Rich Rosenthal, a former executive vice president and head of production at advertising agency Young & Rubicam. Warner said the studio will provide a creative platform for the Television Group's established and emerging talent to produce innovative content of varying lengths, from multiple episode series to one-offs. The original programming will be licensed to online sites, portals and wireless providers in collaboration with the recently formed Warner Bros. Digital Distribution.

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