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Report: Mobile TV Audience Rose 45% to 3.7 Million in Q2 2006

Authored by Mark Hefflinger on September 11, 2006 - 4:07pm.
San Francisco - The mobile TV audience grew 45% to 3.7 million subscribers in the second quarter of 2006, with revenues up 67% over the first quarter, to $86 million, according to a report from market research firm Telephia. ABC News was the most-watched mobile TV channel during the second quarter, with 40% of the total audience, followed by The Weather Channel (32%); Fox Sports (31%); and ESPN (29%). In terms of access reach -- or, the percent of total audience with access to a channel who actually tuned in -- CNN led overall by reaching 65% of users with access to its mobile channel. The Weather Channel was found to have the widest distribution for its channel, which is now available to 82% of mobile TV viewers. "While still in its nascent stages, mobile TV shows significant and unique promise given the ability of the consumer to shift viewing from location to location," said Telephia's Tamara Gaffney. "As seen with ABC News, Fox Sports and The Weather Channel, securing the widest distribution and coverage remains a primary objective."
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tags: Mobile | Video | Marketing | Mobile TV | TV | Reports | Metrics | Telephia |



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