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DirecTV Hires TNS Media Research to Cull Interactive TV Data

Authored by Mark Hefflinger on September 13, 2006 - 1:27pm.
New York - Satellite TV provider DirecTV, which counts over 15.5 million subscribers, announced on Wednesday an agreement with TNS Media Research to launch an audience measurement service that will focus on DirecTV interactive subscriber households. TNS will use aggregated and anonymous clickstream data from a sample based on 250,000 DirecTV customers to provide content producers and advertisers with a better understanding of consumer consumption of DirecTV's various programming and interactive services.
http://biz.yahoo.com/bw/060913/20060913005221.html?.v=1
http://www.directv.com
http://www.tns-global.com
tags: Video | Marketing | TV | iTV | Metrics | Audience Measurement | Satellite | DirectTV | Analytics | TNS |

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