Doritos Contest Asks Users to Create Ad to Air During Super Bowl

Authored by Mark Hefflinger on September 14, 2006 - 12:25pm.

Plano, Texas - Doritos announced on Thursday that it has partnered with Yahoo on a contest that asks consumers to create and shoot their own Doritos Super Bowl ad, with the winning ad to air during the football game telecast. Yahoo will accept 30-second submissions and post five finalist videos online in January, when online voters will help choose the winning user-generated Doritos ad to be featured during the Super Bowl. Each of the five finalists will also be awarded $10,000 cash.
http://biz.yahoo.com/prnews/060914/lath072.html?.v=73
http://promotions.yahoo.com/doritos/details.php

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Vote for Duct Tape!

Submitted by Joe Herbert (not verified) on January 12, 2007 - 4:49am.

Hello, I was part of the team that created DUCT TAPE, a current top five finalist in the Doritos Super Bowl Commercial contest. We’re honored to be in this position, as first time TV commercial makers we’re up against some pros... and we’re asking people to please support us by casting their vote for DUCT TAPE at http://www.crashthesuperbowl.com — thanks you for blogging, I enjoyed your post about the contest.

Joe Herbert. Here is a link to the video: http://www.jumpcut.com/view?id=79EA4040802C11DB8702266C9A2E700D