News Corp.'s FX to Test "DVR-Proof" TV Commercial
London - News Corp.'s FX network plans to introduce a new TV commercial format designed to retain impressions even when users fast-forward through spots using their digital video recorders (DVR), Reuters reported. The experimental ad for FX's new drama series, "Brotherhood," will consist of a single image displayed for the duration of the 30-second commercial, which the company says will ensure an impression even if the ad is fast-forwarded at 12x speeds. The DVR-proof ad is slated to premiere in the U.K. on Sept. 22.
http://tinyurl.com/m82v8 (Reuters)
http://www.fxnetworks.com
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