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YouTube Strikes Major New Partnership with Warner Music

Authored by Mark Hefflinger on September 18, 2006 - 1:37pm.
San Mateo, Calif. - YouTube, the popular site that allows people to watch and share original videos, said on Monday that it has signed a major new deal with Warner Music Group. Under the agreement, YouTube will distribute music videos from Warner's roster of artists, as well as behind-the-scenes footage, artist interviews, original programming and other special content. YouTube users also will be able to incorporate music from Warner's catalog into the videos they create and upload onto the site. The two companies will share advertising revenue from both the music videos and user-uploaded content incorporating Warner's audio. Warner's music and other content will launch on the site simultaneously with YouTube's new content identification and royalty reporting system, expected go live by the end of this year.
http://www.youtube.com/press_room_entry?entry=vCfgHo5_Fb4 
http://www.wmg.com
tags: Music Deals | Video | Advertising | Music | Music Videos | YouTube | Warner Music | Video-Sharing |



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