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Digital Watermarking Firms Form Industry Trade Group

Authored by Mark Hefflinger on September 21, 2006 - 8:41am.
Los Angeles - A group of companies that develop digital watermarking technology, including Cinea, Digimarc, Philips, Thomson and Verance, has formed the Digital Watermarking Alliance (DWA), a trade group that will promote the value of the technology to content owners, industry, policy makers and consumers. The group said digital watermarks are deployed with billions of objects, and that hundreds of millions of watermark detectors are present in the market. "With movies, music and photos increasingly being distributed and shared digitally across numerous mediums, and printed materials such as IDs, financial instruments and product packaging at risk to counterfeiting, fraud and theft, protecting the rights and integrity of these assets and enabling legitimate uses has become critical," the group said. Other companies comprising the 12 DWA initial members include GCS Research, Jura, MediaGrid, Media Sciences International, Signum, Teletrax and Verimatrix.
http://www.digitalwatermarkingalliance.org
tags: Video | Tech | Movies | DRM | Watermarking | Film | DWA |



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