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Report: World Video Game Market to Reach $44 Billion in 2011

Authored by Mark Hefflinger on September 26, 2006 - 1:36am.
San Diego - The worldwide video game and interactive entertainment industry is expected to grow from about $29 billion in 2005 to $44 billion in 2011, according to a report from market research firm DFC Intelligence. The firm said that while any of the next-generation consoles -- the Sony PlayStation 3, Microsoft Xbox 360 or Nintendo Wii -- could emerge as the market leader, none is likely to see the market dominance held by the PlayStation 2. "These are uncertain times where neither conventional wisdom nor historical data necessarily predict who the winners and losers will be during the next three-to-five years," said report author George Chronis. "At its peak PlayStation 2 software alone accounted for about 30% of worldwide interactive entertainment revenue. By 2011 we forecast that all console software combined will only account for about a third of worldwide sales." The firm said competition for the major consoles will come from both the handheld and online game markets.
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tags: Games | Marketing | Reports | Metrics | CE | Commerce | Retail | International | Revenue |



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