New York - Sony on Wednesday introduced a new e-book reader device and launched the Sony Connect eBook store, which will offer a catalog of more than 10,000 titles. The company said the $350 Sony Reader "delivers a realistic print look that rivals traditional paper and results in crisp text and graphics that are easy on the eyes and readable even in bright sunlight." The device will go on sale in October from Sony's website and also in 300 Borders stores. Sony said the Connect eBook store has signed new agreements with publishers including Hyperion, McGraw-Hill Professional, Cambridge University Press, Harlequin Enterprises Limited, National Geographic, Kensington Publishing and Regnery Publishing, which complement existing e-book publishing deals with Penguin-Putnam, Simon and Schuster, Random House, HarperCollins, Hachette Book Group USA and Holtzbrinck Publishers. In addition to e-books, the Connect eBook store will also allow users to download RSS feeds from blogs and news sites for free.
http://tinyurl.com/l9puq
http://www.sony.com/reader 
http://ebooks.connect.com