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Sweden: MP3 Player Sales Are Flat, Music Cell Phones Are Up

Authored by Jay Baage on September 27, 2006 - 9:32am.
The Scandinavian countries are seen as indicative of what will happen in the US, when it comes to digital convergence. That is why it interesting to note that new research shows that sales of MP3 players, including iPods, is not growing in Sweden anymore, according to Scandinavian Research firm IT Research.

During the second quarter of 2006, some 219,725 MP3 players were sold, which means no growth in sales, as compared to the second quarter of 2005. The market for flash-players is still growing, up 10%, but the market for hard drive-based players, like regular iPods, is down significantly, with no growth overall for the category. Most interesting is that the market for music enabled cell phones exploded during the second quarter. A total of 398,010 cell phones with built-in music player were sold, which is significantly more than MP3 players sold during the same time. Last year, the music cell phone category did not even exist.

            Unit Sales of MP3 Players in Sweden Q2-2006

 Q2 2006 Flash Hard Drive
 Total
    
 MP3 Players
 196,085 23,640 219,725
 Growth %
 +10% -43% 0%
    
 MP3 Cell Phones
   398,010








Source: IT Research, 2006.


Related Links:

http://www.itresearch.se
tags: Mobile | Marketing | Tech | Music | Europe | Metrics | CE | MP3 | Sweden | PMP | Sales | Cellphones |



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