Home › content

Marketing Manager, Broadband Services - DIRECTV - El Segundo, CA

Authored by dmw on October 3, 2006 - 8:53am.
Will assist in the launch of DIRECTV’s newly branded high-speed wireless internet/broadband products and services through developing and implementing marketing and customer experience programs and initiatives. Will execute direct to consumer promotions/advertising for both acquisition and current customer marketing programs and work closely with broadband partners to implement initiatives as part of a bundled services strategy. In addition, will partner with multiple DIRECTV departments, such as Customer Care and Sales, to ensure a consistent and positive consumer experience throughout the entire sales, service and support process.

Requirements
Requires four to six years of large-scale direct to consumer products/services marketing, advertising and promotions experience that includes a strong background in both acquisition and current customer up-selling/cross-selling strategies. Must have experience with broadband, ISP, telecommunications or similar subscription-based consumer services and a thorough understanding of customer support such as call center-based service, installation and billing/account management. Previous experience in the marketing of bundled services, the DBS/Cable industry and a degree in marketing, business or related field is preferred.

Candidates must possess outstanding communication, analytical, project management and organizational skills, be detail oriented and have proven success working in fast-paced, complex, team-oriented environments. In addition, this position requires some overnight business travel.

About DIRECTV
With over 15 million customers, DIRECTV is the nation's leading digital multi-channel television service provider. When we launched in 1994, DIRECTV was the first entertainment service in the U.S. to deliver all digital-quality, multi-channel TV programming to an 18-inch satellite dish. The launch of DIRECTV© service, with its national reach, provided people across the continental U.S. with a much needed alternative to cable. DIRECTV also pioneered technological breakthroughs, including the first national system with interactive on-screen program guide and pay per view ordering by remote control. DIRECTV innovations and awards for digital broadcast satellite technology have set a new standard for televised entertainment. DIRECTV is continuing to redefine the world of television entertainment. Advances in technology are enabling our viewers to have greater control over their viewing and experience new services on their television, such as digi tal video recording (DVR), high-definition TV, expanded multicultural programming, interactive programming and more.

To Apply:
Visit http://www.directv.com/DTVAPP/about/careers.jsp and reference Job Number 0610461.
classifieds tags: Jobs | Internet | Marketing | broadband | CA | Video | TV | Cable | Los Angeles | DIRECTV |