Jay-Z to be Unlockable Character in Electronic Arts' "NBA Live 07"
Canton, Mass. - Electronic Arts has signed hip-hop artist and producer Jay-Z to appear as an unlockable character in its "NBA Live 07" title for Xbox 360 and PlayStation 3. As part of the deal, gamers who purchase Reebok's new S. Carter Basketball IV shoe at Champs Stores will receive a special code to unlock Jay-Z's character within the game. The rapper will also be available as a free agent to join teams in the game's Season and Dynasty modes.
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