Burger King, Diddy Launch "DiddyTV" Promo Channel on YouTube

Authored by Mark Hefflinger on October 10, 2006 - 3:40pm.

Miami - Fast food chain Burger King announced that it has partnered with hip-hop artist Sean "Diddy" Combs on a cross-marketing partnership that includes the launch of a "DiddyTV" channel on the YouTube video-sharing service. The channel will feature tracks and video clips from Diddy's forthcoming album, "Press Play." Under the deal, Combs will appear in a Burger King ad campaign, while the restaurant chain will sponsor a nationwide promotional tour for the album.
http://biz.yahoo.com/prnews/061009/cgm033.html?.v=64
http://www.youtube.com/diddytv

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