Ingenio Launches Mobile Pay-Per-Call Ads for Windows Live Search
San Francisco - Ingenio, a developer of pay-per-call advertising, announced that it has partnered with Microsoft to enable ads on Windows Live Search for mobile phones that connect callers directly with advertisers. When users search for local businesses like restaurants and hotels on their mobile phones, advertisers who have set up pay-per-call ads through Ingenio will see their businesses appear, accompanied by one-click links to place a call to them. http://www.ingenio.com/documents/corp/press/articles/10-09-2006.asp http://mobile.live.com/search
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