Online Search Manager – New Motion – Irvine or Los Angeles, CA

Authored by dmw on October 10, 2006 - 11:21am.

New Motion, Inc. is one of the fastest growing direct-to-consumer mobile content providers in the U.S. The Online Search Manager is a key player in managing the success of our products by managing and optimizing search results across all search engines. Responsibilities will include: analyzing our website and competitor sites; making recommendations; and managing execution. Understanding of online search and the wireless industry is important.

Position Overview
The Online Search Manager will have responsibility to develop and manage the day-to-day search activities for the company. This position is geared towards the individual with an entrepreneurial mindset and the desire to run their own show.

Essential Job Functions

Manage all day-do-day search activities including planning, purchasing, analyzing, and reporting on multiple pay-per-click search engines.
Oversee bids and positioning of key words to optimize budget and campaign goals. Monitor tracking, delivery, and performance on all paid search buys to develop strategies and recommendations.
Create and apply keyword management strategies. Manage entire lead-to-sale process by tracking customer behavior to increase conversions.
Develop extensive keyword lists and ad groups and their placement while tracking their performance across multiple search engines to understand what consumer demand.
Research and report on how to increase visibility and ranking across all search engines. Analyze our website and competitor sites and make recommendations and manage execution.

Qualifications
The Online Search Manager is a key player in managing the success of our products by managing and optimizing search results across all search engines. A understanding of online search and the wireless industry is important.

Other Requirements

Understanding and knowledge of search engine features and functionality with at least 1-2 years experience.
1-2 years proven track record of success managing and growing leads/sales through search engines.
Experience in lead generation, web marketing, and direct marketing.
Strong analytical skills to develop math tools to optimize campaigns and keyword buys.
Proven track record of managing successful lead generation programs end-to-end, from development through measurement.
Passion for marketing and technology and the mobile space.
Excellent written and communication skills, team player, and highly motivated.
Bachelors Degree with emphasis in marketing is desirable.

Compensation
Compensation is competitive and commensurate with experience and achievement.

Contact
Please send your resume and contact information to:
jobs@newmotioninc.com

Company Description
MobileSidewalk™, one of the fastest growing U.S. based direct-to-consumer mobile entertainment company in the United States, is dedicated to realizing the full potential of cell phones as an entertainment and promotional medium. MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses. A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications. Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other marketing mediums. Launched in June 2005, MobileSidewalk is owned and operated by digital entertainment company New Motion, Inc., headquartered in Irvine, California. For more information, please visit www.mobilesidewalk.com or www.newmotioninc.com.