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Report: 8 Million Americans Now Capturing Video on Mobile Phones

Authored by Mark Hefflinger on October 12, 2006 - 1:11pm.
San Francisco - Nearly 8 million U.S. mobile subscribers -- or 3% of the market -- are now using their phones to capture video, a figure that jumps to 6% among subscribers who recently purchased a new handset, according to a report from market research firm Telephia. "Google upped the ante this week by paying $1.65 billion for YouTube, validating the success and future potential of user-generated video content. The mobile phone is a unique and rich source of on-the-move, spontaneous, personal videos -- the kind that made YouTube a worldwide phenomenon to begin with," said Telephia's Kanishka Agarwal. Among recently purchased handsets, Americans favored the Motorola RAZR by nearly four to one over the next top device (the Nokia 6101) for capturing video. However, the U.S. with its 3% cell phone video adoption rate still lags behind European countries including Spain (15%), Italy (14%), the U.K. (12%) and Sweden (10%).
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tags: Mobile | Video | Marketing | Tech | Reports | Telephia | Cellphones | Mobile Video |



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