U2 Rocker Bono Promotes New iPod Nano Red

Authored by Jay Baage on October 13, 2006 - 6:59am.

Apple will contribute $10 from the sale of each new red-colored iPod nano to The Global Fund, an organization headed up by humanitarian Rocker Bono that fights AIDS, tuberculosis and malaria. The model, priced the same as its $199 cousins, goes on sale Friday. The limited edition iPod Nano is part of dozens or so of "(Product) Red" items that will go on sale in the coming weeks by Gap Inc., Apple Computer Inc., Motorola Inc., Converse Inc. and Emporio Armani. Portions of the product sales will go to The Global Fund, an organization that fights AIDS, tuberculosis and malaria. With Apple's iPod alone, The Global Fund stands to raise millions of dollars. During the holiday quarter in 2005, Apple sold 14 million iPods. The iPod maker also plans to donate some proceeds from a $25 iTunes Red gift card to the organization. "I love the fact that Bono is trying to do something about this problem," Apple's CEO Steve Jobs said in a phone interview with AP. "I've never been to Africa, but you don't have to go there to know there are a lot of people dying of AIDS there. In a small way, this is something we could do about it."
Related Link:
Apple Releases Special Edition RED iPod Nano