Driving on Sunset in Hollywood last Saturday night, I noticed a huge billboard advertising Revver.  So I spoke to my contact there, and he only offered, "We're currently laying our plans.  Stay tuned." I could be wrong, but I think it's unusual to lay your plans at the same time that you're executing them.  Revver is no doubt hatching something huge, because billboard advertising is not cheap on Sunset.  Granted, Revver is a Hollywood-based company, so marketing on its own turf makes sense, but still…get ready to see more of Revver elsewhere.  I also should add: The billboard looked good; nicely styled, simple, and unavoidable. 

Some are speculating that Revver will be one of the next broadband video sites bought up in the consolidation frenzy, though Steven Starr, Revver's CEO says, "We are totally not for sale. We are a very excited group who believe we are in the right place at the right time with the right technology."

The difference with Revver is its model, which none of its competitors, except for Eefoof, have tried, or plan, to replicate (Revver and Eefoof share ad revenue from a piece of content with its creators 50-50).  That can be partially attributed to its traffic numbers, which aren't tremendously threatening at the moment.  According to Alexa.com, Revver was the 3,965th most popular site on the web as of October 16, compared to YouTube (7th), Veoh (1,629), and Grouper (3,243), which was bought by Sony in August for $65 million.  But Revver's model, still unfamiliar to most casual browsers and content creators, should change that as the marketing effort takes hold.  More to come as this develops…