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Comcast, Turner Back User-Created Ad Platform Developer ViTrue

Authored by Mark Hefflinger on October 24, 2006 - 1:57pm.
Atlanta - ViTrue, the developer of a user-created advertising platform, announced on Tuesday that it has secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting. The amount of the investment was not provided. Previous investors included General Catalyst Partners and ViTrue's founder and CEO, Reggie Bradford. The Atlanta-based company's system provides tools for consumers to create, produce and upload video advertisements, as well as the infrastructure to help companies align the content with their marketing campaigns.
http://www.vitrue.com/press/index.html?id=17

tags: Video | Marketing | Advertising | Comcast | Video Ads | Vitrue | Video-Sharing | Turner | UGC |



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