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NFL Drops CBS SportsLine as Producer of NFL.com

Authored by Mark Hefflinger on October 25, 2006 - 1:51pm.
Miami - The National Football League (NFL) has opted to take over the production of its NFL.com website from CBS SportsLine, ending a six-year relationship, the Miami Herald reported. ''It was a great run with SportsLine, but we felt it was time to look long term," NFL spokesman Brian McCarthy told the Herald. The decision not to renew Ft. Lauderdale, Fla.-based SportsLine's contract was made at a league owners' meeting in New Orleans on Monday.

"It's not in CBS SportsLine's interest to be building up someone else's brand for the long term, which is basically what we were doing for NFL.com," CBS SportsLine spokesman Alex Riethmiller told the Herald. "We're at a point now where we're looking to invest resources in our own brand." CBS SportsLine will likely lose some revenue as a result of the decision; the company also produces the websites of the PGA and NCAA.

Related Links:
http://www.miami.com/mld/miamiherald/business/15839932.htm
http://www.nfl.com
http://cbs.sportsline.com
tags: Sports | Internet | Online Publishing | NFL | Football | CBS SportsLine | Partnerships |



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