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Report: 1 in 10 Online Consumers Watch TV Shows Online

Authored by Mark Hefflinger on October 25, 2006 - 1:28pm.
New York - One in ten online consumers now watches TV shows online, according to the latest Consumer Internet Barometer, a report created by The Conference Board and TNS. Personal convenience and avoiding commercials were the top reasons cited for online TV viewing, though 75% of those surveyed reported no change in traditional TV viewing habits.

More than 62% of online TV viewers watch news broadcasts, while 50% say they seek entertainment programming. Very few consumers asked were willing to pay per download or enroll in subscription services to access online TV; 53% preferred streaming, while 49% sought free downloads.

"This is representative of a larger trend toward, 'anytime, anywhere' viewing that includes the use of digital video recorders, video on demand and portable video players, such as the iPod," said TNS vice president Edye Twer.

Related Links:
http://biz.yahoo.com/prnews/061025/nyw131.html?.v=75
http://www.conference-board.org
http://www.tns-global.com
tags: Internet | Video | Marketing | TV | Reports | Metrics | Consumers | IPTV |



Comments

new site

Submitted by anonymous (not verified) on December 16, 2006 - 6:50pm.
here is another new site www.channelsurfing.net/

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