Nielsen Recalls Game Report; Will Evaluate "Active Gamer" Definition
Los Angeles - Ratings firm Nielsen Entertainment announced on Wednesday that it is reevaluating a custom research study on "active video gamers" its Nielsen Interactive division released last month, adding that its market-size data and definition of "active gamer" are under review.
The company "recalled" a press release from Oct. 5 announcing the report, which Nielsen said "revealed conflicting information that had not been resolved before the report was released to the market."
The Oct. 5 release stated that there are 117 million active gamers in the U.S., defined as those who play upwards of five hours per week.
Related Links:
http://biz.yahoo.com/prnews/061107/nytu174.html?.v=59
http://tinyurl.com/y8npqt (DMW coverage)
http://tinyurl.com/y4lojb (Hollywood Reporter)
http://www.nielsen.com
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