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WildTangent Adds Sponsors to Pay-for-Play Game Sessions

Authored by Mark Hefflinger on November 20, 2006 - 6:36pm.
Redmond, Wash. - Online casual games publisher WildTangent said on Monday that a number of new advertisers have signed on to sponsor its pay-for-play game sessions, allowing gamers to play for free in exchange for viewing ads. The company's WildCoins let gamers pay as little as $0.25-$1.50 per session to play online game titles; these games can now be played for free if gamers choose to instead view ads from partners including Discovery Networks, Sony Pictures, Acuvue, Suzuki Motors and Warner Bros. Redmond, Wash.-based WildTangent claims 6.5 million unique gamers per month.

Related Links:
http://biz.yahoo.com/prnews/061120/nym037.html?.v=78
http://www.wildtangent.com

Published in DMW Daily, November 20, 2006
tags: Games | Marketing | Advertising | In-Game Ads | WildTangent |



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