Google Checkout Update - Visits up 158% Last Week

Authored by Jay Baage on November 28, 2006 - 8:55am.

The following is a blog entry from LeeAnn Prescott at Hitwise: Here's a quick update on Google Checkout, which I posted about last week. The market share of visits to Google Checkout was up 158% for the week ending 11/25/06 versus the week ending 11/18/06. ToysRus, which is showing the $10 off $30 purchase offer on the home page, was the leading site sending traffic to Google Checkout, accounting for 24% of its upstream visits for the week ending 11/25/06. Google is making a huge effort to sign up users during the busiest online shopping period of the year, and the $10 off $30 purchase appears to be working. While it still has a long way to go to catch Paypal in terms of visits, Paypal's lead was cut in half in just one week: last week I reported that Paypal's market share was 96X Google Checkout for the week ending 11/18/06 - this week Paypal was 38X Google Checkout in terms of market share.