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TiVo Debuts New "Program Placement" DVR Ad Format

Authored by Mark Hefflinger on November 28, 2006 - 2:47pm.
New York - TiVo on Tuesday introduced a new advertising format, "Program Placement," that allows advertisers to insert an ad after a recorded program is finished playing.

The ads, which appear in the form of clickable tags displayed on screen at the end of specific programs, are optional for viewers, and may include long-format content like promotional videos.

"TiVo now can help advertisers effectively engage a target demographic audience while substantially countering the impact of fast-forwarding commercials," said TiVo president and CEO Tom Rogers.

Burger King is using the Program Placement service to offer promotional videos for its Xbox 360 game series featuring the King and Subservient Chicken, while The Weather Channel is offering reports from meteorologists Stephanie Abrams and Mike Bettes to promote its new program, "Abrams & Bettes."

Other initial advertisers that will use Program Placement include General Motors, MasterCard and Court TV.

Related Links:
http://biz.yahoo.com/prnews/061128/sftu086.html?.v=82
http://www.tivo.com
tags: Video | Marketing | Advertising | Tech | TV | CE | TiVo | DVR | Video Ads | Set-tops |



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