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Take-Two Signs In-Game Ad Deal with Double Fusion

Authored by Mark Hefflinger on December 4, 2006 - 2:54pm.
New York - Video game publisher Take-Two Interactive announced on Monday that it has signed an agreement with in-game advertising company Double Fusion, to provide in-game ads in up to nine Take-Two video games debuting in 2007 and 2008.

The deal covers all PC and certain console titles from Take-Two's 2K and 2K Sports labels, excluding games for the Xbox and Xbox 360.

New York-based Take-Two said the games will offer marketers opportunities for deep integration into gameplay and storylines, reaching users whether or not they are connected to the Internet.

Related Links:
http://biz.yahoo.com/bw/061204/20061204005451.html?.v=1
http://www.take2games.com
http://www.doublefusion.com
tags: Games | Marketing | Advertising | In-Game Ads | Take-Two | Double Fusion |

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