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Retailer GameStop Launches "Respect the Ratings" Campaign

Authored by Mark Hefflinger on December 8, 2006 - 2:20pm.
Grapevine, Texas - GameStop, the nation's largest specialty game retailer, announced on Friday the launch of a "Respect the Ratings" campaign, which includes the addition of in-store signage at its 3,600 locations, and the creation of a website intended to provide parents with a detailed explanation of the industry's ESRB game ratings system.

The company is among the "specialty game retailers" who received a failing grade in a recent report card issued by the National Institute on Media and the Family, based on its sting operations where minors visited retailers to try to purchase M-rated games.

Related Links:
http://tinyurl.com/ygfeuc
http://www.gamestop.com
http://www.mediafamily.org/research/vgrc_index.shtml
http://www.respecttheratings.com
tags: Marketing | Campaigns | Adult | Violent Games | Ratings | ESRB | Retail | Parental Control | PSA | GameStop |

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