Retailer GameStop Launches "Respect the Ratings" CampaignAuthored by Mark Hefflinger on December 8, 2006 - 2:20pm.
Grapevine, Texas - GameStop, the nation's largest specialty game retailer, announced on Friday the launch of a "Respect the Ratings" campaign, which includes the addition of in-store signage at its 3,600 locations, and the creation of a website intended to provide parents with a detailed explanation of the industry's ESRB game ratings system.
The company is among the "specialty game retailers" who received a failing grade in a recent report card issued by the National Institute on Media and the Family, based on its sting operations where minors visited retailers to try to purchase M-rated games. Related Links: http://tinyurl.com/ygfeuc http://www.gamestop.com http://www.mediafamily.org/research/vgrc_index.shtml http://www.respecttheratings.com tags: Marketing | Campaigns | Adult | Violent Games | Ratings | ESRB | Retail | Parental Control | PSA | GameStop |
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