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Senators Clinton, Lieberman Help Launch Video Game PSA Campaign

Authored by Mark Hefflinger on December 8, 2006 - 1:50pm.
Washington - U.S. Senators Hillary Clinton (D-N.Y.) and Joe Lieberman (I-Conn.) joined Patricia Vance, president of the Entertainment Software Ratings Board (ESRB) this week in Washington to launch a nationwide PSA campaign that will encourage parents to use game ratings when buying games for their children.

The ads feature Best Buy president Brian Dunn and GameStop president Steve Morgan, and have been distributed to 800 stations nationwide to coincide with the holiday shopping season, during which more than half of all video games are sold each year. The ESRB is also distributing a radio and print PSA campaigns to media outlets nationwide.

"We all share in the responsibility of making sure our children play age-appropriate video games, and I'm pleased that the ESRB and retailers are working together to educate parents about the video game ratings and make sure they are enforced," said Senator Clinton. "As we enter the holiday shopping season, it is important that parents have the information they need to make informed choices that are right for their families."

Related Links:
http://www.esrb.org/about/news/12072006.jsp
http://tinyurl.com/yn6xqx (GameSpot)
tags: Games | Marketing | Law | Censorship | Violent Games | ESRB | Retail | ESA | Parental Control | Politics | PSA |



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