Report: MySpace Overtakes Yahoo as Most-Visited Site in U.S.

Authored by Mark Hefflinger on December 13, 2006 - 12:18pm.

Los Angeles - News Corp.'s websites, which include the MySpace social network, overtook the Yahoo network as the most-visited sites by U.S. users during November, according to audience data from comScore Media Metrix.

Total visits to Fox Interactive Media websites in November totaled 39.5 million, up from 38.7 million in October, while Yahoo's page view tally fell from 41.6 million in October to 38.1 million in November.

Yahoo told Reuters that a transition to more "Web 2.0" technologies eliminated the need for as many page views, causing the downturn. The company also argued that it still has a larger audience and serves far more ads on its sites than does News Corp.

Fox Interactive Media said its rise in page view totals could be attributed to the 200% growth in MySpace traffic over the past year, as well as to users seeking information on new video game consoles from its IGN.com destination.


Related Links:
http://tinyurl.com/y8jond (Reuters)
http://www.comscore.com/metrix



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