In-Game Advertising Network Double Fusion Raises $26 Million

Authored by Mark Hefflinger on December 18, 2006 - 6:07am.

San Francisco - Double Fusion, the provider of an in-game advertising network, announced on Monday that it has raised $26 million in a new round of venture capital financing, led by Norwest Venture Partners.

Previous investors Accel Partners and Jerusalem Venture Partners, and strategic investors Time Warner, Hearst Corporation, IDG Ventures Pacific and Sedona Capital (Japan) also participated.

Founded in 2004, San Francisco-based Double Fusion offers advertisers the ability to place dynamic ads within video games from publishers including Midway Games, THQ and Trilogy Studios. The company will use the funds to grow its media sales, technology and international operations.

Massive Incorporated, a rival provider of in-game advertising, was acquired by Microsoft in May for a reported $200-$400 million.