New York - Time Magazine named "you" its 2006 Person of the Year, a reference to the meteoric rise this year of user-generated content, on sites like YouTube, and social networking, on MySpace, Facebook and others.

"For seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, Time's Person of the Year for 2006 is you," Time's Lev Grossman wrote.

The magazine's cover for the Person of the Year issue featured a mirror. "It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes."

Other contenders for Time's Person of the Year for 2006 included James Baker, Mahmoud Ahmadinejad, Kim Jong Il and Hu Jintao.

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http://www.time.com/time/magazine/article/0,9171,1569514,00.html