IGA Inks Online Ad Deal With Valve, Publisher of "Counter-Strike" Game

Authored by Mark Hefflinger on December 19, 2006 - 12:43pm.

New York - IGA Worldwide, the provider of an in-game advertising network, announced on Tuesday that it has signed an agreement with Valve, to serve in-game ads in the game publisher's online action game, "Counter-Strike." "Counter-Strike rivals many of the current top ten watched shows on American televisions. For instance, a top ranked, one hour, weekly program garners 20 million viewers and results in approximately 4.8 billion viewer minutes per month. Conversely, Counter-Strike generates over 5 billion player minutes in the same period of time," said Valve director of marketing Doug Lombardi.
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