Blockbuster Attains 2 Million Online Users, Aims to Grow Faster than Netflix

Authored by Jay Baage on January 3, 2007 - 1:03pm.

Movie rental company Blockbuster said on Wednesday that it reached a year-end goal of 2 million online subscribers, sending its shares up more than 6%. Blockbuster stated that it added more than 500,000 subscribers since the end of the third quarter.

"Thanks to Blockbuster Total Access, customers no longer have to choose between renting online or renting in-store, and they never have to be without a movie," said said John Antioco Blockbuster Chairman and CEO in a statement. "We believe this compelling and unique offering will make blockbuster.com the fastest growing online DVD rental service in 2007."

Blockbuster’s Total Access offering gives online customers the option of returning their DVDs through the mail or exchanging them at a participating Blockbuster stores for free in-store movie rentals. This gives Blockbuster customers a unique benefit not offered by market leader Netflix, which has 5.7 million members.

Related Links:
http://www.blockbuster.com/corporate/news
http://www.netflix.com/MediaCenter?id=1005&hnjr=8
http://www.blockbuster.com
http://www.netflix.com

Published in DMW Daily, January 3, 2007

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Comments

BB Total Access 4 Week Free Trial

Submitted by kte12 (not verified) on January 5, 2007 - 3:38pm.

Starting December 19, 2006, Blockbuster Total Access (online) is giving customers 1 free video game rental each month plus the first month is free. Sign up at http://www.blockbuster.com/bbfamily First month free with promo code 1557TA Facts: 1. Offer changes to 2-week trial beginning Jan 15 2007. 3 movies out at a time. So, signup now ! 2. Members can exchange online movies for free DVD rentals at their local Blockbuster (online mailer/movie will work like a coupon). Also, as soon as the online movies are exchanged at the store, the next movies in your que will ship as well. You essentially double the # of DVDs you can watch by returning them to the store (you can’t do this with Netflix). 3. Members will also receive 1 in store coupon every month for a free movie OR video game (even during free month). 4. Only pay $17.99 per month (3 out) after the 1st month or downgrade to the $14.99 (2 out) or $9.99 (1 out) plans.