Vienna, VA – BackFence CEO and co-founder Susan DeFife has resigned from the company, amidst a major downsizing that saw 12 of 18 employees let go. Co-founder Mark Potts will serve as interim CEO as the company looks to solve what he calls “BackFence 2.0.”
DeFife says she will join with VPs Amanda Graham and Bob Kelly to form a consulting team that will focus on reach, engagement, and “getting high CPMs” from local businesses. She notes that Backfence has built 13 sites in three metro area (DC, Chicago and Bay Area), sold 550 ads to local businesses since April 2006, and got two percent of community members to register in its most mature communities (i.e. Reston, McLean and Bethesda).
“Ultimately, we did not share the same strategic vision for the company as the Board of Directors,” says DeFife. BackFence had received $3 million in funding from SAS Investors, The Omidyar Network and several DC-area investors back in October 2005.