Las Vegas - Korea's LG Electronics on Monday introduced the first device that offers playback of both next-generation DVD formats -- Sony's Blu-ray and Toshiba's HD DVD.

The $1,200 LG Super Multi Blue Player (BH100) is slated to ship in the U.S. during the first quarter of 2007.

"Customers are no longer forced to choose between the two formats," said Dr. Hee Gook Lee, president and chief technology officer of LG Electronics. "As Full HD TV is already gaining ground, we are hoping that the Super Multi Blue Player will play the trigger role in expanding and advancing both Full HD TV and high-definition DVD market volume together."

LG also plans to release a PC drive that combines Blu-ray and HD DVD in the first quarter, the GGW-H10N.

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