Online Marketing Director: Audience Development and Retention – Future US – South San Francisco, CAAuthored by dmw on January 10, 2007 - 3:04pm.
The position is based in our South San Francisco office, reports directly to the Head of Internet Development, and works closely with other mid-to-senior level managers across the operating groups.
Responsibilities of the Position:
• Manage audience development budgets for currently three online properties in the interactive entertainment/action sports arenas, with more to come
• Develop and implement innovative marketing and promotional plans for online products including consumer product programs and communications to achieve short- and long-term performance goals, including natural and paid search, database marketing and viral marketing.
• Manage relationships with internal and external clients and vendors to deliver previously communicated goals.
• Work with the sales and ad ops teams to drive traffic that ensures that ad impression programs are fulfilled.
• Liaise with tech and project management staff to ensure that audience development needs are communicated and development projects are completed in a timely manner.
• Analyze consumer behavior data and recommend product feature enhancements for new and existing products including, but not limited to, registration, newsletters, and direct e-mail.
• Understand the online consumer as well as the competitive landscape to determine how to best market and customize relevant promotions to specific audience demographic segments.
• Provide strategic insights and recommendations
Qualifications/Requirements:
• 3-4 years experience in online marketing with a specialization in natural and paid search, as well as in-depth experience with e-mail marketing and other online marketing tactics.
• A clear understanding of web analytics (Media Metrix, Webside Story), SEO/SEM strategies, e-mail best practices, website development, and user experience.
• Demonstrated experience in an editorially driven, advertising-supported environment.
• Excellent quantitative analysis and written/verbal communication skills.
• Highly entrepreneurial spirit, organized and able to function independently.
• Able to deal with rapidly changing priorities.
• Enthusiastic team player and self-starter commitment to excellence.
To Apply: Please submit your resume, cover letter and salary requirements to jobs@futureus-inc.com. Only candidates whose backgrounds and skills closely match our requirements will be contacted during this search.
Future US, is a cutting-edge enthusiast media company and was recently selected as one of the top ten "Best Medium Sized Companies to Work for in America”. With offices in the San Francisco bay area, San Diego, and New York City, Future US is the fastest growing publisher on US newsstands, reaching in excess of 3 million enthusiast readers per month. Our websites reach more than 3.5 million unique visitors per month.
We offer a great working environment and a benefits package that includes free medical, dental and vision coverage for regular full time employees, their eligible dependents and domestic partners and a matched 401k retirement plan.
For more information about our company and benefits, please check out our website at www.futureus-inc.com.
classifieds tags: Jobs | Internet | Games | Marketing | San Francisco | Online Publishing | Bay Area | Future US |
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