Report: Web Music Services Increase Listening, Discussion, Purchase Habits

Authored by Mark Hefflinger on January 10, 2007 - 10:46am.

Washington - Digital music consumers are listening to more music overall, discovering more new music, discussing music more with friends and attending more concerts, according to a survey conducted by the Digital Media Association (DiMA), which represents webcasters.

The survey of 1,008 consumers found that 60% say they have discovered "some" new artists since using an online music service, while 25% have discovered "a lot" of new artists; nearly 70% say they are now enjoying new genres of music.

Thirty-five percent say they now talk about music more with friends and co-workers, and 75% have recommended a specific online music service to someone else. Fifteen percent said they now attend more concerts.

The survey reports that about half of digital music fans are spending more than $200 per year on music, and nearly 30% are spending more than $300.

"Prior to the digital age, someone who purchased six CDs per year -- valued at just over $100 -- was considered a significant music consumer," said DiMA executive director Jonathan Potter. "Online music consumers' spending habits, combined with what they are doing to promote and expand music enjoyment, is great for the entire music industry -- artists, songwriters and producers."


Related Links:
http://www.digmedia.org/content/release.cfm?id=7214&content=pr

tags: Music | Reports | DiMA | Research |

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