Top Ten Marketing Podcasts

Authored by Guy Kawasaki on January 19, 2007 - 12:34pm.

Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. There’s lots of great information for entrepreneurs and small-business owners in these podcasts.

1. Seth Godin, marketing expert, author. States that small is the new big. People need to target audiences of 4 not 400. Told marketers he feels they have the biggest opportunity in at least thirty years to make an impact given social media.

2. Robert Scoble, blogger and vice president of media development for PodTech. Talks about how blogging has evolved and why it is important for corporations to blog today.

3. Peter Rojas, co-founder and editor of Engadget, one of the most popular blogs on technology today. Discusses the publication, its strategy and how to best contact editors for the publication.

4. Phillip Bodzenta, director of global communications for Coke. Describes how Coke used bloggers to build audienceduring the World Cup. Shows pictures of bloggers at the World Cup.

5. Sharon Wienbar, managing director, Scale Venture Partners (formerly BA Venture Partners) on what is hot/ not in social media venture investing.

6. Pete Blackshaw, chief marketing officer of Nielsen Buzzmetrics, talks about how to measure social media.

7. Steve Rubel, senior vice president of Edelman Public Relations. Speaks to how social media is impacting the practice of public relations.

8. Dick Costello, chief executive officer of Feedburner. He speaks about how to get blogging and podcasting content is found and distributed.

9. Bill Kircos, head of consumer and enterprise media for Intel. Describes how Intel implements social media programs, most specifically, podcasting.

10. Kelly Wagman, head of customer relationship marketing for Juniper Networks. Talks about how Juniper used social media to build a community.

11. Ross Mayfield, CEO of Socialtext, a wiki company. Describes wikis and how they are best used in marketing.

The entire collection of Marketing Voices is here. There’s also a collection about entrepreneurship here. And this is my interview with Jennifer.

Note: This piece was originally published on Guy’s blog How to Change the World and is posted on DMW with the author's permission. Guy’s bio can be viewed here.