Anheuser-Busch Taps Aristotle for Age-Verification on Websites

Authored by Mark Hefflinger on January 22, 2007 - 2:03pm.

St. Louis - Anheuser-Busch announced on Monday that it has partnered with Aristotle, Inc. to implement an independent age-verification system for its online entertainment network, Bud.TV, and the rest of its beer-branded websites. The company's Bud.TV is set to launch on Feb. 4, following the Super Bowl broadcast, and will feature programming "similar to late-night network and cable television." The service from Aristotle will attempt to match the first and last name, date of birth and zip code of site visitors against the company's database of public records.