HD Digital Radio Alliance Names 17 New Markets for Multicast Channels

Authored by Mark Hefflinger on January 22, 2007 - 1:57pm.

Orlando, Fla. - The HD Digital Radio Alliance, a trade group of broadcasters promoting the adoption of iBiquity Digital's HD Radio digital broadcasting format, announced on Monday that 17 new markets plan to offer HD2 multicasting channels. The new markets -- which include Omaha, Neb., Toledo, Ohio and Syracuse, N.Y. -- bring to 85 the total number of markets to have launched multicast channels that take advantage of HD Radio stations' ability to transmit multiple digital channels alongside their traditional analog signals.

Published in DMW Daily, January 22, 2007

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Comments

HD Radio/IBOC is a Farce!

Submitted by 700WLW (not verified) on January 23, 2007 - 6:02am.

We now know, that with 75% of Americans aware of HD Radio, at some level, the number of HD radios sold each year, will probably decline:
http://beradio.com/eyeoniboc/instat-digital-radio-set/

To check on-going interest in HD Radio, which is flat:
http://www.google.com/trends?q=%22hd+radio%22

To check interest in HD Radio versus Satellite and Internet Radio:
http://tinyurl.com/27qcr6 (Google Trends)

Even after a $200,000,000 advertising campaign, by the HD Radio Alliance, the popularity of HD Radio, Satellite Radio, and Internet Radio, are just blips on the screen, compared to iPods and MP3s:
http://tinyurl.com/2dkpqq (Google Trends)

HD Radio/IBOC is a farce - IBOC causes adjacent-channel interference and has only 60% the coverage of analog. The HD channels are only low-bitrate streams of the same old repetitive material, and will eventually, contain commercials.

Senator Sununu, may put an end to FCC mandates, anyway:
"SUNUNU: FCC TECH MANDATES MUST BE BANNED"
http://www.sununu.senate.gov/pressapp/record.cfm?id=267281&&year=2007